Wednesday, June 2, 2010

Fiat Grande Punto

Fiat Grande Punto, 2008







The launch of the Fiat Grande Punto MY 2008 include original web campaigns, agreements with street art exhibitions, viral marketing campaigns and a TV advertising spot with great iconic impact : to sum up, the new model sets out to claim its rightful place in the world of the young as a benchmark in terms of content and image.
To sum up, as the advertising slogan has it: "ALWAYS IN THE LEAD. PUNTO".